US Air Force: Aim High

HEX directed Aim High for the US Air Force and Space Force: a long-form anthem and a set of broadcast cuts made under the service's recruiting banner. Ze'ev Waismann directed.

The films lead with people, not hardware. In the thirty-second cut, an airman kneels in the hold of a transport aircraft and hands a child a thermal blanket and a stuffed bear, a quiet humanitarian beat that carries the mission better than any flyover. The anthem holds the same register across both branches and closes on the Space Force's Semper Supra.

Delivered as a long-form anthem plus thirty- and fifteen-second cuts for broadcast and social.